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News and Events
MISSISSAUGA, ON, December 13, 2011
Kruger Products Announces New Embossing Pattern for Roll and Multifold Towels
Canadian towel and tissue market leader Kruger Products L.P. announced today the launch of a new embossing pattern on all its roll and multifold towel brands; Embassy® Supreme, Embassy®, White Swan® and Esteem®. The new embossing both enhances the look and feel of the towels and delivers superior absorption and strength - enabling hands to be dried more thoroughly, thereby reducing the risk of cross-contamination.
Read the Press Release
MISSISSAUGA, ON, November 2011
Performance Matters
Kruger Products Away From Home (AFH) division has begun to speak a new mantra – Performance in Every Fibre™(PIEF) - emphasizing the high level of performance running through every fibre of the AFH business. The PIEF brand positioning and identity platform is based on the team’s collective core values – Quality, Service, and Business Optimization. This new platform has been developed to differentiate Kruger’s AFH products and team in the marketplace.
Into the coming year, awareness of PIEF will be built through a range of marketing activities; including new marketing and sales tools, advertising both internally and externally, public relations activity, sales presentations and new AFH website design and content. This powerful new approach to AFH marketing will have a clear and consistent message: to reinforce Kruger Products commitment to ensuring performance in all areas of the business. This focus on performance excellence will allow Kruger Products to continue providing value added benefits and stand out above its competitors as the leader in the AFH market.
PERFORMANCE REALLY DOES MATTER.